The establishment of performance evaluation system of network marketing has a very positive effect on evaluating the effect of network marketing of the enterprise. The establishment of performance evaluation system of network marketing should follow the principles of objectivity, interoperability, continuity and openness. This paper analyses the establishment of performance evaluation system of network marketing of the enterprise and the matters needing attention.%企业网络营销绩效评价体系的建立对于评价企业网络营销效果有着十分积极的效用，在建立网络营销绩效评价体系时，要遵循客观性、操作性、连续性以及开放性原则，本文主要分析企业网络营销绩效评价体系的建立与注意事项。
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