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Making sense? The structure and meanings of digital memetic nonsense

机译：有道理？数字模因废话的结构和意义

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This paper offers the first systematic analysis of 'digital memetic nonsense'- clusters of seemingly meaningless digital texts imitated and circulated by many participants. We evaluated this phenomenon through two conceptual lenses: theories on nonsense in the pre-digital age and the techno-cultural conditions that facilitate its contemporary formations. A grounded analysis of 139 nonsensical memes led to their typology into 5 genres: linguistic silliness, embodied silliness, pastiche, dislocations, and interruptions. In each of these genres, we show how digital nonsense may potentially serve as a social glue that bonds members of phatic, image-oriented, communities. If, in the past, nonsense was depicted in both intellectual terms, as defiant deconstruction of meaning, and in playful/social terms, its current memetic manifestations lean heavily toward the latter. Rather than being a reflection on 'referential meaning', digital nonsense is analyzed as a generative source of 'affective meaning' that marks the formation of social connections preceding cognitive understanding. We conclude by highlighting the potentially subversive implications of this shift for participatory barriers and community membership.
机译：本文提供了对“数字模因废话”的第一个系统分析，即许多参与者模仿和传播的看似毫无意义的数字文本簇。我们通过两个概念的视角来评估这种现象：前数字时代的废话理论和促进其当代形成的技术文化条件。对139种无意义的模因的扎根分析导致其类型分为5种类型：语言上的愚蠢，具体化的愚蠢，模仿，错位和干扰。在这些流派的每一种中，我们都说明了数字废话可能如何充当一种社会胶水，将相位的，面向图像的社区的成员联系在一起。如果在过去，废话既是在理性上被描述为对意义的反抗性解构，又是在嬉戏/社交方面被描述，那么它目前的模因表现就倾向于后者。数字废话不是对“指称意义”的反映，而是作为“情感意义”的生成来源进行分析的，它标志着认知理解之前的社会联系的形成。最后，我们着重强调了这一转变对参与性障碍和社区成员的潜在颠覆性影响。

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