The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator

Shih-Chieh Chuang; Chia-Ching Tsai; Yin-Hui Cheng; Ya-Chung Sun

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The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator

机译：术语对广告和品牌态度的影响：消费产品知识作为主持人

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Purpose The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands.

机译：目的本研究的目的是研究广告术语和消费产品知识之间在对待广告和品牌方面的关系。

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来源
《Journal of Business and Psychology》 |2009年第4期|p.485-491|共7页
作者
Shih-Chieh Chuang; Chia-Ching Tsai; Yin-Hui Cheng; Ya-Chung Sun;
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1. The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator [J] . Chuang Shih-Chieh, Tsai Chia-Ching, Cheng Yin-Hui, Journal of business and psychology fsponsored by the Business Psychology Research Institute . 2009,第4期

机译：术语对广告和品牌态度的影响：消费产品知识作为主持人
2. The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator [J] . Chuang Shih-Chieh, Tsai Chia-Ching, Cheng Yin-Hui, Journal of business and psychology fsponsored by the Business Psychology Research Institute . 2009,第4期

机译：术语对广告和品牌态度的影响：消费产品知识作为主持人
3. Can Multiple New-Product Messages Attract Different Consumer Segments? Gaming Advertisements' Interaction with Targets Affects Brand Attitudes and Purchase Intentions [J] . Alpert Frank, Saxton M. Kim Journal of advertising research . 2015,第3期

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4. Recommendation or Advertisement? The Influence of Advertising-Disclosure Language with Pictorial Types on Influencer Credibility and Consumers' Brand Attitudes [C] . Xinyi Deng, Mengjun Li, Ayoung Suh HCI International Conference on Human-Computer Interaction . 2020

机译：推荐或广告？广告披露语言与画报类型对影响者可信度和消费者品牌态度的影响
5. Do Sex and Violence Sell? The Effects of Violent Advertisements, Sexual Programs, and Program/Advertisement Congruity on Brand Memory, Brand Attitudes, and Product Selection. [D] . Lull, Robert Benjamin. 2015

机译：性和暴力行销吗？暴力广告，性程序和程序/广告一致性对品牌记忆，品牌态度和产品选择的影响。
6. Dataset on the relationship between consumer satisfaction brand attitude brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco [O] . Omar Boubker, Khadija Douayri 2020

机译：DataSet关于消费者满意度品牌态度品牌偏好和购买意图的关系：Laayoune-Sakia El Hamra Region在摩洛哥的案例
7. The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. [O] . Abdulmajid Methaq Ahmed 2009

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The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator

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