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首页> 外文期刊>Journal of Business Research >Towards a confirmatory model of retail strategy types: an empirical test of miles and snow
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Towards a confirmatory model of retail strategy types: an empirical test of miles and snow

机译：建立零售策略类型的验证模型：里程和降雪的实证检验

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Competitive intensity in the domestic retail industry generates ongoing interest in the strategy formulation and implementation processes among both practitioners and academics. The current research considers the applicability of the Miles and Snow strategic typology to domestic retail organizations (N = 101). A two-stage structural equation model indicates support for using this theory to examine the linkage between strategy and performance within the retail industry. Hypotheses indicate that three of the four Miles and Snow types (i.e., two pure types and one hybrid type) are likely present in this industry. The current research extends the overall scope of the Miles and Snow framework to the retail environment and provides insights into measuring and understanding strategic types within this industry.
机译：国内零售行业的竞争激烈程度引起了从业者和学者对战略制定和实施过程的持续兴趣。当前的研究考虑了Miles and Snow战略类型对国内零售组织的适用性（N = 101）。两阶段的结构方程模型表明支持使用该理论来检验零售业中战略与绩效之间的联系。假设表明该行业可能存在四种Miles和Snow类型中的三种（即，两种纯净类型和一种混合类型）。当前的研究将Miles and Snow框架的总体范围扩展到零售环境，并提供了对衡量和理解该行业战略类型的见解。

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