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首页> 外文期刊>The journal of environmental education >Why Should I Care? Exploring the Use of Environmental Concern as a Frame of Communication in Zoos
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Why Should I Care? Exploring the Use of Environmental Concern as a Frame of Communication in Zoos

机译：我为什么要在乎？探索将环境关注作为动物园交流的框架

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摘要

Effectively communicating environmental issues to motivate visitors' behavior is critical for zoos to accomplish their missions. We examined the relationship between zoo visitors' environmental concern and agreement with messages framed by environmental concern. Findings from two zoos (N = 298; N = 400), using two message formats, provided nearly identical results suggesting visitors have high levels of biospheric concern and, in general, agree more with statements framed by biospheric concern. Biospheric messages are likely to be more useful for evoking environmental concern and related conservation behaviors among zoo visitors. Zoos should consider technology such as smartphone applications to deliver targeted environmental concern framed messages to onsite visitors. More research is needed to determine preferred frames of communication away from zoo grounds.
机译：有效沟通环境问题以激发游客的行为对于动物园完成任务至关重要。我们检查了动物园游客对环境的关注与同意之间的关系，并以环境关注为框架发出了信息。来自两个动物园（N = 298； N = 400）的发现，使用两种消息格式，提供了几乎相同的结果，表明游客对生物圈的关注程度很高，并且总体上更同意由生物圈关注的框架。生物圈信息对于引起动物园游客的环境关注和相关保护行为可能更有用。动物园应该考虑使用诸如智能手机应用程序之类的技术来向现场访问者传递针对环境的关注框架消息。需要开展更多研究来确定远离动物园场所的首选沟通框架。

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