...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Quality Control and Applied Statistics >The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived quality
【24h】

The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived quality

机译：电子服务质量，客户满意度和忠诚度对电子营销的影响：感知质量的调节作用

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Few studies have empirically developed a framework to measure to measure e-service quality and value of experiential marketing in internet websites and distinctly interpreted the effect of different levels of customer satisfaction and perceived value of customer loyalty. This as the background, the three objectives of the study are framed as: to use Bagozzi's (Ref.1) appraisal-* emotional response-* behavior framework to develop and test research hypotheses linking e-service quality, customer satisfaction and customer loyalty. The paper also aims at developing a comprehensive research model of experiential marketing to identify the interrelationships among relevant research constructs. (72 refs.)
机译：很少有研究凭经验开发可用来衡量电子服务质量和互联网网站体验营销价值的框架，并清楚地解释了不同水平的客户满意度和感知的客户忠诚度价值的影响。以此为背景，本研究的三个目标的框架是：使用Bagozzi的（参考文献1）评估-*情绪反应-*行为框架来开发和测试将电子服务质量，客户满意度和客户忠诚度联系起来的研究假设。本文还旨在开发一种体验营销的综合研究模型，以识别相关研究结构之间的相互关系。 （72参考）

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号