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首页> 外文期刊>The International journal of pharmacy practice >How to engage experienced medicine users at the counter for a pharmacy-based asthma inhaler service
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How to engage experienced medicine users at the counter for a pharmacy-based asthma inhaler service

机译：如何让有经验的药物使用者在柜台上进行基于药房的哮喘吸入器服务

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Objectives Recent studies have identified recruitment of customers at the pharmacy counter as a limiter to successful provision of cognitive services in community pharmacies especially that of experienced customers with refill prescriptions. The aim of the paper is to gain insight into current problems of recruiting. Methods A qualitative study was conducted based on semi-structured interviews with 12 participants in a project in 2010 aimed at optimising recruitment of experienced asthma patients for the Inhaler Technique Assessment Service in Denmark. An ad hoc analysis was applied in order to interpret pharmacy staff perceptions of experienced asthma patients in comparison with newly diagnosed patients and to categorise the types of developed recruitment strategies as to whether they reflected a technical or everyday-life perspective on medicine. Key findings Effective recruitment processes were found to follow a generic pattern which consisted of a special type of opening question followed by providing a justification for the service. The participants perceived that the main difference between experienced and newly diagnosed patients was their degree of knowledge about their condition or correct inhaler technique. Most questions, and especially those related to reasons for motivating the customer to accept the service, were dominated by a professional technical understanding of medicine. In particular, follow-up justification based on a life-world perspective needs to be developed further. The identified type of communication might prevent some customers from accepting the service as they are not motivated by technical arguments but rather by how their daily symptoms can be relieved. Conclusions Pharmacy staff should focus both on adequate opening questions as well follow-up justification when trying to recruit customers for cognitive services. The study might inform future studies on how to create new and more adequate strategies for recruitment of customers for relevant cognitive services in community pharmacies.
机译：目标最近的研究已经确定，在药房柜台招募顾客是在社区药店成功提供认知服务的限制因素，尤其是那些有补充处方经验的顾客。本文的目的是深入了解当前的招聘问题。方法在2010年的一个项目中，以半结构化访谈为基础，对12个参与者进行了定性研究，该项目旨在为丹麦的吸入器技术评估服务优化经验丰富的哮喘患者的招募。进行了专项分析，以解释药房人员对经验丰富的哮喘患者与新诊断的患者相比的看法，并对已开发的招募策略的类型进行分类，以决定它们是否反映出对医学的技术或日常生活观点。主要发现发现有效的招聘过程遵循一种通用模式，该模式由一种特殊的公开问题组成，然后为该服务提供理由。参与者认为，经验丰富的患者和新诊断的患者之间的主要区别在于他们对自己的状况或正确的吸入技术的了解程度。大多数问题，尤其是与促使客户接受服务的原因有关的问题，都以对医学的专业技术理解为主导。特别是，需要根据生活世界的观点进一步制定跟进理由。所识别的通信类型可能会阻止某些客户接受服务，因为他们不是出于技术争论的动机，而是出于如何缓解其日常症状的动机。结论药房工作人员在招募客户提供认知服务时，应同时关注适当的开放性问题和后续理由。该研究可能会为将来的研究提供参考，该研究如何创建新的和更适当的策略来招募社区药房中的相关认知服务的客户。

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