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首页> 外文期刊>Journal of health communication >The Entertainment-Education Strategy in Sexual Assault Prevention: A Comparison of Theoretical Foundations and a Test of Effectiveness in a College Campus Setting
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The Entertainment-Education Strategy in Sexual Assault Prevention: A Comparison of Theoretical Foundations and a Test of Effectiveness in a College Campus Setting

机译：性侵犯预防娱乐教育战略：大学校园环境中理论基础的比较及效果的考验

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摘要

Among the existing sexual assault prevention efforts on college campuses, few use mass communication strategies designed to simultaneously entertain and educate. Although many entertainment-education efforts are guided by social cognitive theory, other theories may be useful in entertainment-education design. Previous research has found that social cognitive theory and social norms theory can successfully influence participants' perceived norms and efficacy related to sexual assault reduction; however, whether such results can be replicated in a naturalistic setting and the extent to which the guiding theoretical foundation may influence outcomes remain unknown. We used a pre- and posttest field experiment with college students in residence halls to assess how different theoretical foundations may influence effects. Over the course of a semester, the participants viewed eight mini-magazines developed using (1) social cognitive theory, (2) social norms theory, (3) a combination of both theoretical frameworks, or (4) a control condition with no sexual assault prevention messaging. Participants in the combined content condition had greater levels of self-efficacy related to sexual assault prevention and more accurate norm perceptions. There were also effects for the mini-magazines developed with only one theoretical framework. Overall, we found that multiple theories can effectively guide entertainment-education message development.
机译：在大学校园的现有性侵犯预防努力中，很少使用大规模沟通策略，旨在同时娱乐和教育。虽然许多娱乐教育努力被社会认知理论引导，但其他理论在娱乐教育设计中可能有用。以前的研究发现，社会认知理论和社会规范理论可以成功地影响参与者的感知规范和有关的性侵犯减少相关的疗效;然而，是否可以在自然主义中复制这种结果以及指导理论基础可能影响结果的程度仍然未知。我们使用了居留大厅的大学生预先和后域实践，以评估不同的理论基础如何影响效果。在一个学期的过程中，参与者观看了使用（1）社会认知理论的八个迷你杂志，（2）社会规范理论，（3）理论框架的组合，或（4）一种无性的控制条件攻击预防消息传递。合并内容条件的参与者与性侵犯预防和更准确的规范感知有更多程度的自我效能。对于只有一个理论框架开发的迷你杂志也有效果。总体而言，我们发现多种理论可以有效地指导娱乐教育信息开发。

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