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Critical success factors and outcomes of market knowledge management: A conceptual model and empirical evidence

机译：市场知识管理的关键成功因素和成果：概念模型和经验证据

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In this paper, the authors examine critical success factors and outcomes of market knowledge management, which is the management of knowledge pertaining to a firm's customers, competitors, and suppliers. Using data collected from 307 managers in 105 businesses across Canada, the authors show that a firm's extent of information technology adoption, its analytical capabilities, and market orientation are critical success factors for the firm's market knowledge management. An important outcome of market knowledge management is the organization's financial performance, mediated by customer satisfaction and customer loyalty. Results of this study indicate that superior business performance depends not only on the effective management of knowledge, but also on what type of knowledge is managed. Finally, implications of results and avenues for future research are discussed.
机译：在本文中，作者研究了市场知识管理的关键成功因素和成果，市场知识管理是与公司的客户，竞争对手和供应商有关的知识管理。作者使用从加拿大105个企业中的307位经理那里收集的数据，表明企业信息技术的采用程度，分析能力和市场定位是企业市场知识管理的关键成功因素。市场知识管理的重要成果是组织的财务绩效，由客户满意度和客户忠诚度来调节。这项研究的结果表明，卓越的业务绩效不仅取决于知识的有效管理，还取决于管理哪种类型的知识。最后，讨论了结果和途径对未来研究的影响。

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