Service Quality in Higher Education: An Exploratory Study

R. Jain; G. Sinha; S.K. De

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Service Quality in Higher Education: An Exploratory Study

机译：高等教育服务质量的探索性研究

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In pursuit of excellence it is increasingly important to identify demands and values of customers. Service quality has been identified as one such demand. Thus, the purpose of the current study is to develop a multidimensional scale to measure service qua

机译：为了追求卓越，识别客户的需求和价值变得越来越重要。服务质量已被确定为此类需求之一。因此，本研究的目的是建立一个多维量表来衡量服务质量

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《Asian Journal of Marketing》 |2010年第3期|共11页
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R. Jain; G. Sinha; S.K. De;
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中图分类商品流通与市场;
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Service Quality in Higher Education: An Exploratory Study

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