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首页> 外文期刊>Journal of consumer policy >Emotional Factors in Currency Perception
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Emotional Factors in Currency Perception

机译：货币感知中的情感因素

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摘要

People may fill currencies with moral and emotional meanings and become attached to currencies in a similar way that they are attached to a brand. Such meanings and affective attachments to a currency may result in people's resistance to proposed currency changes as well as playing a significant role in everyday consumer behaviour. Following Tajfel's accentuation theory, it is shown in two studies that (1) opinions that prices in a currency (labelled an "expensive currency") are high result in perception of prices in this currency as higher than prices in another currency, and that (2) positive affect attached to a currency results in perception of prices in this currency being higher than prices expressed in a currency which is not emotionally laden.
机译：人们可能会用具有道德和情感意义的货币来充实货币，并以与附着在品牌上相似的方式附着在货币上。这种含义和对货币的情感依恋可能会导致人们对拟议的货币变化产生抵触，并在日常消费者行为中发挥重要作用。遵循Tajfel的强调理论，两项研究表明（1）认为某货币（标为“昂贵货币”）的价格较高，导致该货币的价格高于另一货币的价格，并且（ 2）货币所具有的积极影响导致人们对这种货币的价格的感知高于没有情感承受的货币所表示的价格。

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