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Measuring the influence of bus service quality on the perception of users

机译：衡量公交服务质量对用户感知的影响

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Encouraging the use of public transport is a key policy goal in many countries. Therefore, public transport should offer the level of quality that accommodates the demands of current users, and importantly, the desires of potential users. This study investigates the influence of the perceived quality of bus service on the perception of both current and potential users. The study draws upon data from 512 questionnaires distributed across Belfast City in the UK. The study utilises a binary logistic regression model to quantify the relationships between the perceived quality of 29 bus indicators (independent) and the perceptions of users towards the overall bus service (dependent). Eleven significant indicators are reported to have significant influence on the perception of users. These indicators are utilised to propose scenarios for optimising the quality of bus service with the perceptions of current and potential users.
机译：在许多国家，鼓励使用公共交通工具是一项关键的政策目标。因此，公共交通应提供能够满足当前用户需求以及重要的是潜在用户需求的质量水平。这项研究调查了公交服务感知质量对当前和潜在用户感知的影响。这项研究基于在英国贝尔法斯特市分布的512个调查表中的数据。该研究利用二进制逻辑回归模型来量化29种公交指标的感知质量（独立）与用户对整体公交服务的认知（相关）之间的关系。据报告有11个重要指标对用户的感知有重大影响。利用这些指标来提出方案，以当前和潜在用户的感知来优化公交服务的质量。

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