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Impact of pricing and transit disruptions on bikeshare ridership and revenue

机译：价格和运输中断对单车出行和收入的影响

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摘要

Bikeshare operators routinely explore options to improve ridership and revenue by studying interaction among pricing, service and operations. The objective of this research is to study the impact of introducing a new $2 fare for single-trip on revenue and ridership at Capital Bikeshare (CaBi) in the metro Washington DC region. The single-trip fare (STF) at CaBi is one of the three fare products aimed at casual users-the other two being 24-h pass and 3-day pass. STF was introduced inconjuction with SafeTrack, which is a major Metrorail track maintenance program intiated by the Washington Metropolitan Area Transit Authority. The impact analysis of STF includes studying the influence of SafeTrack on CaBi ridership. The analysis was based on revenue and ridership data before and after the implementation of STF and weather data for the region. The results showed that the first-time casual members increased by as much as 79% immediately after the introduction of STF, along with an overall increase in ridership. Jurisdiction-level analysis indicated a statistically significant increase in casual user ridership for identical 12-month periods before and after the introduction of STF. However, the analysis indicated that the impact of STF on revenue from casual users before and after STF at jurisdiction-level was inconclusive. As would be expected, the launch of STF, which is a casual fare product, did not impact ridership and revenue of monthly and annual registered members. Sensitivity analysis of ridership to rail transit disruptions due to SafeTrack indicated that there was a statistically significant increase in ridership by registered members and casual users at the CaBi stations affected by SafeTrack. The concurrency of STF launch with SafeTrack may have played a role in this increase. For, the new fare product created an opportunity for commuters to try CaBi as an alternative travel mode at an affordable price that is compatible with transit fare during transit service disruptions. However, the analysis did not present any evidence on the sustained nature of CaBi ridership increase attributable to SafeTrack. The methods used in this research are helpful for bikeshare operators to model changes in ridership and revenue from attributable to pricing structure.
机译：Bikeshare运营商通常会通过研究价格，服务和运营之间的相互作用来探索各种方案，以提高乘客人数和收入。这项研究的目的是研究在华盛顿特区大都会区的Capital Bikeshare（CaBi）引入新的单程票价2美元对收入和乘车率的影响。 CaBi的单程票价（STF）是针对休闲用户的三种票价产品之一-其他两种是24小时通行证和3天通行证。 STF是与SafeTrack结合使用而引入的，SafeTrack是华盛顿都会区运输管理局发起的一项主要的Metrorail轨道维护计划。 STF的影响分析包括研究SafeTrack对CaBi乘员的影响。该分析基于实施STF前后的收入和乘客量数据以及该地区的天气数据。结果表明，在加入STF之后，首次临时成员增加了多达79％，并且总体上载客量有所增加。管辖级别的分析表明，在引入STF之前和之后的相同12个月内，休闲用户的乘坐量在统计上有显着增加。但是，分析表明，在管辖级别上，STF对STF之前和之后休闲用户收入的影响尚无定论。不出所料，STF的推出是一种休闲票价产品，并没有影响乘车人数和月度和年度注册会员的收入。对由于SafeTrack导致的乘客对铁路运输中断的敏感性分析表明，受SafeTrack影响的CaBi站的注册成员和临时用户的乘客乘坐率在统计上有显着增加。与SafeTrack一起启动STF可能是这种增加的原因。因此，新票价产品为通勤者提供了一个机会，使其可以以负担得起的价格尝试CaBi作为替代旅行方式，该价格与公交服务中断期间的公交票价兼容。但是，该分析没有提供任何证据证明可归因于SafeTrack的CaBi客流量持续增长。本研究中使用的方法对共享单车运营商建模乘车率和收入归因于定价结构的变化很有帮助。

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  • 来源
    《Transportation》 |2020年第2期|641-662|共22页
  • 作者

  • 作者单位

    George Mason Univ Dept Civil Environm & Infrastruct Engn 4400 Univ Dr Fairfax VA 22030 USA;

    George Mason Univ 4400 Univ Dr Fairfax VA 22030 USA;

    Dist Dept Transportat Capital Bikeshare Program 55 M St SE Suite 400 Washington DC 20003 USA|Dist Dept Transportat Bicycle Parking Program 55 M St SE Suite 400 Washington DC 20003 USA;

    Dist Dept Transportat 55 M St SE Suite 323 Washington DC 20003 USA;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Bikeshare; Ridership; Revenue; Transit disruptions; Shared mobility; Pricing;

    机译：Bikeshare;搭便车;收入;运输中断;共享出行;价钱;
  • 入库时间 2022-08-18 05:18:12

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