• 主题
高级搜索  >
历史搜索 清空历史
首页> 美国政府科技报告 >Sailor Relationship Management: The Use of Customer Relationship Management in Sailor Morale and Retention
【24h】

Sailor Relationship Management: The Use of Customer Relationship Management in Sailor Morale and Retention

机译：水手关系管理：在水手士气​​和保留中使用客户关系管理

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

An approach to improving sailor morale and retention is for the Navy to develop a more personal relationship with each of its sailors, utilizing advances in information technology. Customer Relationship Management (CRM) is a concept that has personalized the marketing process over the Internet. An even newer concept, Employee Relationship Management (ERM), seeks to turn the lessons learned from CRM inwards to a company's own employees, not to sell them something but to develop a closer, more personalized relationship with them. This talk will describe a study that explored the idea of ERM within the Navy, resulting in Sailor Relationship Management (SRM.) The work included focus group interviews that led to the development of a survey instrument that was then used to determine what kinds of personalized information would be most attractive to sailors deployed at sea.

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号